Shea butter is used to solve a number of beauty-related issues, including dry skin, stretch marks and sunburn. Shea butter can even be used as a conditioner for the hair and is an effective natural treatment for skin disorders like psoriasis and eczema. Since shea butter can give the skin a significantly glow and essential oils can be added to give the butter a pleasant scent, shea butter makes a great gift as well.
EuGenia Shea was launched recently by Naa-Sakle Akuete, who is a former Wall Street analyst. Akuete asserts that shea butter is a wonderful gift for Mother’s Day, since the moisturizers are ideal for women who could use some extra pampering. Mothers-to-be can also benefit from shea butter since it shields the skin from stretch marks. Shea butter is even safe enough to use on baby’s skin, and can prevent diaper rash.
Akuete founded the company with her mother, and named it after her in honor of all her mother’s hard work. EuGenia is also an entrepreneur herself, and is head of the company that supplies EuGenia Shea with shea nuts. The company also works with female co-ops in northern Ghana to provide above-average wages and training to the women who harvest the shea nuts. Many of these workers are also mothers, and the training they receive at EuGenia Shea allows them to provide better care for their families.
EuGenia Shea offers several products depending on skin care needs. There are special formulas for pregnant women, as well as shea butter for those who are looking to improve their skin health. Pleasant scents like grapefruit are blended with the shea butters, and EuGenia Shea provides a subscription option for customers who want to use the quality moisturizers on a regular basis.