When Luiz Carlos Trabuco first took over as the President of Bradesco in 2009, the company was at the second spot after Itaú Unibanco, which was at the time, the number one bank in Brazil. Instead of aiming and focusing on attaining the number one spot from their rival, the bank focused on bettering themselves and the services that they provide their customers with.
In August 2015, Luiz Carlos Trabuco decided to make one of the boldest moves that Bradesco had seen yet and decided to buy out the Brazilian branch of HSBC for $5.2 billion. This shaped up to be one of the biggest financial deals in the country that year, putting Bradesco back on the map, as they retained their number one position once again. Because of his efforts to bring the company back up, and the role that he played in this massive purchase, Trabuco was awarded the ‘Entrepreneur of the Year’ title.
Luiz Carlos Trabuco was born in Marillia and started working at the company at an incredibly early age. His first job was working at the bank front of Bradesco. He slowly made his way up the ranks to reach a high up position in the company. In 2003, he was given the position of President of Bradesco Seguros, which is a subsection of Banco Bradesco. As the president, Trabuco transformed the workings of the bank and worked to improve all the operations that were taking place there. Under his leadership, Bradesco Seguros blossomed and started accounting for an average of thirty percent of Bradesco’s entire profit share. When he took over as the President, he was always focused on improving the work that they do and tried to aim for better development for the company.
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A few years after working for Bradesco Seguros, Luiz Carlos Trabuco was promoted to the position of President of Banco Bradesco. He was initially offered an opportunity to work for Brazil’s Ministry of Finance, but turned it down because of his ambition and goal to lead Bradesco according to istoedinheiro.com.br. Since he took over as President, Bradesco has witnessed an incredible amount of growth. The bank has grown tremendously and has managed to broaden their horizons to reach more and more people within the country.
Trabuco is not only considered an important person to the growth of Bradesco but also is a notable member of the financial industry in Brazil. He is considered to be one of the most striking people in the field of finance and insurance, whose skill and experience have gone a long way in shaping up the industry.
By taking over as the President of Bradesco, Luiz Carlos Trabuco had big shoes to fill. He was stepping into a position that was reserved only for the best and most notable executives at Bradesco. However, his experience helped him understand every aspect of the company, and what he needed to do to take it into the future. Being an excellent leader, he has been able to guide the company in a favorable direction, making it one of the more notable names in the banking and finance industry.
Luiz Carlos Trabuco will be the fourth President in the history of Banco Bradesco. The bank has a long history of over sixty-five years and has continuously modified itself to meet with the times and the demands of the people. The company is already seeing a significant amount of improvements under the leadership of Trabuco and will hopefully see a lot of it in the future.
Luiz Carlos Trabuco does have hard challenges in front of him of taking the bank to the next level. However, the industry and the board of directors have an immense amount of faith in him and know that he will lead Bradesco in a profitable direction.
Search more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml