In light of the 2011 Anthony Weiner Twitter scandal, Status Labs Presidents Darius Fisher recommends four plans of action to rectify a reputation in peril due to a hacking situation leading to the online distribution of compromising photos.
Fisher recommends taking immediate action to minimize damage. Ask the administrators of the website in which your photo(s) appear to remove them right away, and use an attorney if necessary.
Use search engine optimization techniques so that your first page of search results on Google consists of positive content, such as personal websites, social media profiles and press releases. Have a mobile-friendly website, and make sure to actively post positive messages on social media.
If the media reports your every move, clear up the situation publicly. People will usually not begin rumors if the company- or person-in-question addresses them directly.
Learn from your mistakes. Make sure to have strong and secure passwords for all of your accounts, and update your privacy settings whenever necessary. You might have to update your company’s policy on the usage of the internet and social media.
With headquarters in Austin, Texas, and offices in New York and Sao Paulo, Brazil, Fisher and Status Labs help restore a company’s or an individual’s digital reputation after it has been compromised. The leading player in a highly specialized field, Fisher says that companies need to protect themselves against such online intrusions by proactively investing in their online presence.
“I think what would surprise people most about my job is that there’s always two sides to the story,” says Fisher. “Whenever we’re speaking to a client, we’re always trying to give them a second chance by helping them tell their story online.”
Status Labs serves more than 1,500 clients in 35 countries. Before co-founding Status Labs, Fisher worked as a copywriter and political consultant. Follow him on Twitter to keep up with his news and events.