Under previous ownership, the company of Goettl was expected to fail. Goettl Air Conditioning Repairmen has since then been able to grow stronger and has even created a new motto for the company that states “solid as a rock”. This 75 year old company, though having gone through some tough times, is now more successful than ever thanks to the mission of one individual in particular. Before the new purchase of Goettl by Ken Goodrich, this company was expected to fail. Upon his first inspection of the company, Mr. Goodrich found that his newly purchased company not only lacked a vision in addition to confidence, but also lacked to means of being able to compete with other heating and air conditioning companies. Since 2012 when this company was purchased, Mr. Goodrich has been able to successfully double the profits of the company from the initial $11 million in 2012 to $20 million in 2014.
The first start to creating a new and improved business was starting with the lack of vision issue. Thanks to Ken Goodrich, not only do the employees now have a vision for the company, but also have motivation to help see this company grow successfully into the future. Despite the initial issue with the competitors of this company, Goettl has improved so much that this has no longer been an issue for the company. With a vision in hand, this company has truly mixed together tradition and modernization.
With a new vision made, the next step to recovering the company was by building a better reputation for the company. The first task to achieve this goal was in hiring a new management team and by having individuals on the team who understood and felt passionate about the business industry. Thanks to his vast improvement of the company, the company has a total of 84 employees and over 58 usable vehicles.
One of the most noticeable ways that this company has improved is by the improvement of the actual installations and through the improvement of the customer service. With the current change, customers actually feel as though they have received more than what they have initially paid for. Thanks to the quality check and the requirement for pictures to be taken, customers and the managers of this business can attest to the excellent quality of the business and of the immense change the company has gone through.