Sweetgreen is one high-end food chain whose success can be traced from back then when it struggled to stand firmly on its own. It has gradually grown over the years to become the leader in the industry and a model to be emulated by many upcoming salad chains.
Sweetgreen is fortified by high-ranking investors such as Danny Meyer, Daniel Boulud and Steve Case who are constantly backing up this business venture. Sweetgreen’s CEO Mr. Nathaniel Ru say that the company’s primary goals are to provide the people with high-quality food as well as creating a brand that really stands out.
The idea behind Sweetgreen was hatched when three classmates namely Nathaniel Ru, Jonathan Neman and Nicolas Jammet net at the Georgetown University where they were taking a common course in entrepreneurship. The area around Georgetown did not a have a food joint that offered healthy foods and since necessity is the mother of invention, they thought that it would be ideal to establish an eatery that provided healthy options. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen
This is how Sweetgreen was established in August 2007. What was an indicator that their newly formed venture would prosper is how the business faired on during the first winter break when all the students went home for the vacations. Sweetgreen was able to survive and thrive, and since then, there has been no turning back.
The company does not boast of any big corporate headquarter. Nathaniel Ru says that this is aimed at decentralizing their headcount. The trio, co-founders of Sweetgreen, are tech gurus and for that reason, most of the transactions at the food chain are conducted through its website and mobile app.
It is worth noting that the three co-founders have prolific parents who also started their own businesses back then.
Nathaniel was born in the year 1985 in Pasadena. He is an alumnus of Georgetown University where he also linked with the co-founders of Sweetgreen.
Nathaniel has an insatiable appetite for creative arts, and this is the reason why he plays the role of a creative director at Sweetgreen. He is also responsible for overseeing the look as well as the feel of Sweetgreen’s restaurants not forgetting the visual storytelling.
Nathaniel Ru has been extolled as a prolific and outstanding innovator in the food as well as the business sector and has constantly received various accolades. He always strives to excel in the food industry.